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Today I’m going to show you the 6 most important ways to improve your blog ranking on search engines. We all know that getting your blog articles ranked well on search engines is necessary if you want to take a step further in your blogging journey and generate real income. From time to time, search engines try to shape the results that show up when a user puts a query. This is done by updating the ranking algorithm to show the most relevant results to every user.
With that said, you as a content creator and marketer must learn and align your content with what the ranking algorithms favor. Also, you have to be updated on all the recent changes, this way you’ll know what to tweak at any time and what to follow.
Let’s look at ways to improve your blog rankings on search engines:
1) Content Is King:
Frankly speaking, quality content is your search engine rankings ‘ number one determinant and there is no substitute for great content. Quality content is created specifically for people visiting your website in order to gain a piece of information that is truly helpful.
Well, is like every newbie makes the mistake of just going about making content without thinking about the quality and how it really solves a reader’s problem. A lot of things go into making quality contents and every search engine has one ultimate goal: showing relevant results to its users. Quality content in this context means more than an error-free article. You may need to consider the following questions to actually arrive at a conclusion:
- Does it answer my readers’ question(s)?
- Is it readable and understandable?
- Does it contain all the needed help?
- Is it detailed?
I mean isn’t that the whole essence of creating content? Helping people find answers and be informed.
Quality content that can surely improve your blog ranking on search engines should contain images, videos, infographics and may also cause visitors to take action. Remember, every reader has what he wants and hence the reason for coming to your blog.
Mind you that search engines are also checking for how updated the quality contents are. So you can not just create quality content with a keyword that is probably ranking well on search engines and expect it to remain well-ranked just like that without getting it updated. Other competitive websites might rank better when they’ve contents that are updated. Apart from that, updated content is a big sign of relevancy.
2) Search Engine Optimization (SEO):
Search engine optimization is the next step after putting a quality content strategy in place. It is divided into 2 parts – on-page and off-page SEO. Basically, SEO is making the search engines work easier by showing that yes your content is relevant to a query.
On-page SEO: Writing content is not just enough, it has to be optimized in a way search engines understand and fetch it to users. This is where your targeted keywords (more on keywords later) come in. Your targeted keyword should be found in these places for proper on-page optimization:
-Image alternative text
Off-page SEO: This involves building backlinks and sending other signals to your content. A lot of people ignore this very important ranking factor but the truth is, content marketers who are serious about ranking for high search keywords with lots of competition always build backlinks. If your competitors have high-quality backlinks pointing to their articles, there is almost no chance of beating them on SERP.
3) Your Site Speed Matters:
This is another important factor in getting your site ranked well on search engines. Stats claim that 80% of site visitors leave a site if it takes more than 3 seconds to load. So search engines are right taking this factor into consideration. There are some practical ways to increase your site’s speed:
- Good WebHost.
- Use light theme like GeneratePress, Astra, etc
- Use Content Delivery Network like MaxCDN, Cloudflare, Rackspace, etc.
- Install caching plugin like LiteSpeed, SG Optimizer, Fast Velocity Minify, etc.
Over 70% of internet users access the internet through mobile devices. So, a site who is not mobile-friendly is been frowned at by search engines which will result in a low ranking.
If for any reason (mostly data structure) your site isn’t mobile-friendly you will get an error report on your Google Console dashboard. Or you can use any tool online for this, you can find lots of tools by simply searching on Google. Sometimes what is needed to solve this problem is simply changing your blog theme.
5) Do Your Keyword Research Well:
This is where everything starts. Knowing what your target audience is going to type into search engines is the beginning of driving organic traffic to your blog. There are a lot of free and paid tools on the internet use to research keywords. One well-known tool is the “Google Adword Planner”. You can make use of this tool by supplying the root keyword like “Link building” then click on Idea. This will bring out long-tail keywords that will improve your blog ranking when you include them in your articles.
Long-tail keywords are also very important when starting out where you don’t have authority in your niche. This does not make it any less important for websites with a lot of authority. If you invest your time in finding long-tail keywords that are not difficult to rank for and use them consistently in your content, you will see a surge in your organic traffic over time.
6) Competition Research:
There are some keywords in every niche that would almost be impossible to land a position on the first page. This makes it important to asses a keyword difficulty before creating content around the keyword. If the keywords are targeted by well-established sites with authority it is best you stay away from it. Another thing is the number of quality backlinks pointing to the articles on the first page of SERP, this will also mean you will have to invest tangible time in getting quality backlinks.
When attempting to beat a competitor, make sure you have the better content (Most important approach to improve your blog ranking) place looking at the number of words per article, adding images, adding videos, adding infographics and lastly the content gives a good user experience.
Building backlinks is also important. There various ways to build backlinks and one needs to be careful when doing this. Building wrong backlinks to your site can be disastrous when you’re penalized by Google.
Also, internal linking is also important especially when they are linked in order of relevance.
When starting out, it can be difficult to keep to a particular plan (I’ve been there before) as you’re not sure whether what you’re doing will eventually work. But following well-established patterns to increasing organic traffic is the best way. Keep things simple and do all the needful allowing it time to grow, in the end, it is going to be fine.