This year, Apple decided not to release an iPhone 14 mini, instead opting to focus on the larger iPhone 14 Plus, which brings with it a number of benefits, including a bigger display as well as a larger battery. However. Apple did see an increase in sales with this model, but that does not imply that the iPhone 15 mini will be making a comeback in 2023.
There is a good chance that poor iPhone 14 Plus sales are the result of a weakening economy, which translates into fewer product purchases.
Apple is rumored to have plans for its iPhone 15 range, which include delivering more unique features for the iPhone 15 Pro and iPhone 15 Ultra in order to generate higher income and improve the average selling price. 2023 is only around the corner. Unfortunately for those who were looking forward to seeing another compact iPhone in action, LeaksApplePro has tweeted that Apple has no plans to introduce the iPhone 15 mini at this time. This news will disappoint those who were looking forward to seeing another compact iPhone in action.
Even though the number of units shipped was in the millions, compared to the rest of the lineup, the iPhone 13 mini did not receive large shipment numbers as the rest of the lineup did, even though it was the last compact device that Apple mass-produced. Ming-Chi Kuo, an analyst, provided an update in September of this year stating that the sales of the iPhone 13 mini were actually much higher than the sales of the iPhone 14 Plus. This indicates that the demand for the less expensive versions is not present this year because it suggests that the demand is not present for the less expensive versions.
On the other hand, completely different consumer behavior was observed for the iPhone 14 Pro and iPhone 14 Pro Max. These shifts could be a reflection of the fact that consumers have less purchasing power as a result of growing inflation. Customers who purchased an iPhone 14 Pro or an iPhone 14 Pro Max may have decided to use their more expensive devices for up to three years rather than the iPhone 14 Plus, which could have been upgraded after two years. This would have given them an additional 12 months during which they could have saved money.
Since Apple put a stop to new employee recruiting in October, the tech giant most certainly has a good idea that 2023 is not going to be the easiest ride in terms of profitability, and it wants to make sure that the launch of the iPhone 15 goes as smoothly as possible. After all, if the company’s primary source of revenue does not perform well, the company’s other products and services will suffer as a direct result. As a result, it is likely that we will not see the iPhone 15 mini in the next year, and if it does appear, we will be extremely surprised.