Apple introduced the first Apple Watch Ultra a few months ago, and despite the fact that the device is designed for users who participate in extreme sports, a significant number of customers have been selecting it owing to the fact that it has a larger screen and a longer battery life. Analyst Jeff Pu from Haitong Intl Tech Research claims that Apple has future plans to include Micro LED technology into the Apple Watch Ultra, which will also result in the display being even larger.
With one exception, none of the new Apple Watch models are really appealing. The exception is the Apple Watch Ultra. For instance, the only new features included in the Apple Watch Series 8 in comparison to the Series 7 were a sensor for measuring the wearer’s body temperature and a crash detection feature.
The 2024 Apple Watch Ultra will get substantial enhancements
Sadly, it appears that those who were looking for a more major upgrade will be disappointed with the 2023 Apple Watch models as well because they will be very uninteresting. In a note to investors that were obtained by 9to5Mac, Jeff Pu states that he anticipates a decline in sales of Apple Watches in the year 2023 owing to a “lack of significant spec upgrade.”
However, those who are willing to wait longer to get a new Apple Watch could be able to take advantage of some exciting new technological developments.
According to Jeff Pu, an analyst at Haitong International Securities, the first Apple Watch Ultra was released in September 2022 and sold for $799. It had an OLED screen measuring 1.92 inches, and its successor, which is expected to be released the following year, is expected to have a screen measuring 2.1 inches. According to his research note, which was discovered by MacRumors, the display would make use of micro-LED technology. This represents a significant advancement in comparison to the current-generation OLED that is featured on the recently released Apple Watch Ultra.
The increase in display size to 2.1 inches may be seen as a load for wearers, but it also brings a wide range of benefits that are not directly related to the display size itself to the table. For example, a larger display requires a larger battery, which leads to an increase in the amount of time that the display is “on,” as well as more screen real estate for the user to enjoy. Additionally, a change in the physical dimensions will mean that Apple will have sufficient room to install additional sensors. This is an area that the company did not work on for any of the Apple Watch models that were released this year.
The trade-off for increased brightness and improved battery efficiency offered by micro-LED is a higher production cost, which explains why Apple has not yet used it in any of its other product lines. In the research note, he has provided, Pu has not addressed the question of what the estimated retail pricing of the 2024 Apple Watch Ultra would be if it switched to using micro-LED. Because of the larger display and the new technologies, Apple might be obliged to raise that threshold of $799, which might have an effect on overall sales.
Keep in mind that the pricing that was mentioned above is already approaching the region of premium smartphones.