woocommerce logo - Benefits of using WooCommerce as an eCommerce platform

Benefits of using WooCommerce as an eCommerce platform

WooCommerce is one of the most popular eCommerce on the internet so far. This popularity is due to certain features and benefits they offer to their users and most importantly it is 100 % free.

It was originally created in 2011 by Woothemes (WordPress theme developers), this plugin is now being used by thousands of eCommerce companies around the world. It’s a simple plugin that allows you to sell whatever you want.

In 2015, Automattic (the company that creates WordPress) acquired WooThemes (Creators of WooCommerce) and WooCommerce.

Benefits Of Using WooCommerce

Ecommerce Platforms India 2019 - Benefits of using WooCommerce as an eCommerce platform

1.) WooCommerce can be used to sell everything

You can sell physical and electronic goods with Woocommerce. You can create a membership page, hold internet appointments and reservations, and also offer products based on subscriptions.

2.) It’s 100% secure

This plugin is updated regularly, so you don’t have to worry about any safety problems. It will always be compatible with the latest versions of WordPress, and you don’t have to worry about bugs. In addition, WooCommerce operates with major web security specialists to ensure continuous monitoring of the codebases to prevent fraud and scam susceptibilities.

3.) It’s completely free

One of WooCommerce‘s biggest advantages is that it is 100% free. This WordPress plugin makes it very easy to sell products online, and it won’t price you a dime. All you need to do is install the plugin via your WordPress account.

It should be noted that certain apps, extensions, and third-party payment gateways used for WooCommerce may cost you money.

You should definitely try WooCommerce if you are talking about establishing your own online store. Installation does not require any skill.

4.) It’s user-friendly

Since WordPress is easy to use, so does WooCommerce. It is convenient and simple to use. Navigating through WooCommerce is very easy, and you don’t have to be skilled. Its configuration and design follow the pattern of your WordPress design, so you can access it easier as soon as you are connected with WordPress.

5.) WooCommerce provides a professional store

WooCommerce comes with a professional shopping cart. Shopping carts appear very neat, user-friendly and can be completely customized.

Rich shopping carts can be made for customer service supporting purchases and at the same time, the area of administration is user-friendly and rich in features such as order tracking, customer engagement, inventory, merchant services, shipping, tags, etc.

6.) WooCommerce is SEO Friendly

WordPress is the best when it comes to SEO optimization, and WooCommerce operates on WordPress so that you can benefit from this helpful SEO optimization.

Good SEO needs continuous hard work but it is simple to optimize your WooCommerce page for SEO compared to other eCommerce sites in the industry.

7.) WooCommerce has a Powerful community

WordPress has a big developer base and as WooCommerce is designed for WordPress, you can take advantage of the community to fix any issues you may encounter.

You can also find websites build for WordPress beginners, where you get basic guides on WordPress as well as WooCommercer You can discover answers to any of your issues.

8.) Easy analytics

A key tool used by many business proprietors is an analytic tool that helps business owners to know the stats of their businesses. When it comes to analytics, WooCommerce is the best.

Their analytics tool can be integrated easily with Google Analytics, Social Media. etc in other to track, and optimize conversion, sales by date, total sales, and profitability.

Many eCommerce start-ups may not know how to apply their website to an analytics system, nor will they know what statistics need focused analysis. Fortunately, WooCommerce has covered such.


While WooCommerce is an eCommerce plugin, the great characteristics of WordPress and marketing capabilities make it the best eCommerce platform for small and medium-sized retailers competing with other eCommerce platforms like Magento and Shopify.

When looking for an eCommerce platform, don’t just count the cost and features. Select the one that can be scaled to help your company as you develop.

1 comment
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