Twitter Blue has been relaunched by the company after a bumpy initial launch. The Blue verification badge was previously pulled back by Elon Musk in November 2022 for a variety of reasons, and it has now been re-released with some significant improvements.
Starting on December 12, 2022, the microblogging network will launch the new Twitter Blue service. Users who were able to sign up for Twitter Blue will be the first to have access to this on iOS and the web. For those who are unaware, the company’s Blue service essentially grants subscribers access to features like editing their Tweets, uploading videos in 1080p resolution, and even a reader mode. The Blue Verification service had to be withdrawn after being initially offered on November 9 due to a high rate of impersonation on the platform.
Not only did impersonation affect well-known people or celebrities (like Elon Musk himself), but it also affected well-known brands and companies. However, the business has since relaunched Twitter Blue for 8 USD for web users or 11 USD for iOS device users every month. Although it is also available to Blue subscribers on all supported platforms, including Android. Existing Blue members can also upgrade, cancel, or configure their subscription plans to renew themselves automatically at the new price.
The company’s most significant criterion for people who join Twitter Blue is the requirement for phone verification. Additionally, there are now various types of verification checkmarks. Businesses or corporations will be marked by a gold checkmark, while government and multinational accounts will be denoted by a grey checkmark. The Blue subscription is now offered in the UK, Australia, New Zealand, Canada, and the United States.