The iPhone 15 Pro Action Button is merely a repurposed Bixby button.

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Apple iPhone 15 Pro lineup Action button 230912.jpg.large 2x - The iPhone 15 Pro Action Button is merely a repurposed Bixby button.

The iPhone 15, Apple’s latest flagship phone, was unveiled yesterday, thrilling Apple fans. The tech giant abandoned its own charging port in a revolutionary move. The latest iPhones will use the USB-C port instead of their standard connector. This change will transform how we charge our Apple devices.

The latest devices now have a programmable Action Button instead of the old ring/vibrate switch. The company’s daring move shows its dedication to innovation and functionality. The multifunctional button lets users start apps, activate the torch, and enable accessibility features, among other things. It reminded me of the 2017 Samsung Bixby key when I saw it.

The physical ring/vibrate switch has been an iPhone feature since 2007. This clever innovation has always made switching between these two key settings easy. Apple replaced the button with the groundbreaking Action Button.

The Action Button toggles between ring and vibrate modes quickly. Users can customize the Action Button to easily access several functionalities. This button can be remapped to open a note, launch the camera, record a voice memo, activate the flashlight, and more. This adjustable feature lets users customize their gadget to their liking, opening up unlimited possibilities.

The Action Button, evokes Samsung’s Bixby key. The Galaxy S8, released in 2017, changed smartphones by introducing the Bixby key which serves as Samsung’s virtual assistant. This invention changed how users engage with their devices. Samsung vigorously promoted this virtual assistant, Bixby, believing that a dedicated key would boost user engagement. Users are frustrated by the update, contrary to expectations.

Samsung initially blocked customers from customizing the controversial Bixby key. Many Samsung fans were confused by this move because the lack of personalization possibilities seemed to go against industry trends. Samsung has since changed its mind, much to the pleasure of power users. The Bixby key is intended solely for its virtual assistant, leaving limited room for other uses. A surge of third-party apps allowed Samsung users to customize the key. Samsung quickly ended these efforts, ending any expectations of customization. Users have encouraged Samsung to improve its dedicated key, which they say is unused and superfluous.

Samsung’s Galaxy S10 series released in 2019 changed this as Users may now remap the Bixby key to open any app. This eagerly awaited feature lets users customize the Bixby key to their liking. This straightforward feature lets users quickly access their selected apps with a single or double-press. Avoid menu navigation and enjoy a more efficient user experience.

Howeverm Samsung ditched the Bixby key in their Galaxy Note 10, which was released later that year, shocking its fans. Samsung fans were eager to see how this surprise shift will affect the Galaxy Note series. The corporation appears to have realized that Bixby, their virtual assistant, did not fulfill expectations. They’ve decided to remove a Bixby button from their millions of handsets sold annually.

It’s quite intriguing to observe the irony surrounding Apple’s recent decision to embrace a concept that Samsung, a company known for liking buttons on phones, has already discarded.

The functionality of the Action Button leaves much to be desired, lacking in completeness. The device features a singular, dedicated button for streamlined functionality. One of the limitations that users often encounter in their mobile devices is the inability to map actions to a long press or multi-tap. This can be quite frustrating, as it restricts the customization options available to users. Unfortunately, many devices do not offer this functionality out of the box, leaving users with a less-than-optimal user experience. However, there are workarounds and third-party apps available that can help users overcome this limitation and unlock the full potential of In typical Apple fashion, it appears that this particular functionality has been deliberately withheld, leaving users to anticipate its inclusion in future iterations. Once again, it’s quite ironic that Apple has drawn inspiration from Samsung’s playbook, yet falls short of executing it flawlessly.

I love seeing Samsung and Apple interact in the ever-changing realm of smartphone design. As they say, imitation is the sincerest form of flattery, and Samsung’s inventive approach may have inspired Apple. Apple, recognized for its sleek and exquisite looks, appears to be rethinking its objectives. We hope Samsung doesn’t revive the Bixby key with this development. Samsung’s latest minimalist design, as shown by their fewer buttons, is admirable.

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