Website owners and almost everyone who is somehow related to the IT industry know it pretty much well that SEO is not an option these days but a necessity. The chances of a website performing better on search engines are quite minimal if there is no SEO at the back-end. Hence, the demand for SEO is sky-high these days, and it is seen as one of the top skills in the IT industry. SEO experts have their own skillset to ensure better performance of their websites like web developers, graphic designers, social media marketers, and copywriters. Before stepping into the discussion, it is better to have a quick review of what SEO actually means.
SEO; A quick review
You can call SEO (Search Engine Optimization) as a practice that involves optimization of a website to increase rankings and drive organic traffic from search engine results to the website for a higher number of conversions. It is the most effective way of bringing prospects to the website who are genuinely interested in the content offered by your site.
Some people think that by reading some blogs and knowing important SEO terms, they can call themselves SEO experts. However, this is not the case. It takes years of experience to become one. Google and other search engines have their own requirements for ranking a website higher on SERPs (search engine result pages). The role of an SEO expert or specialist is understanding those requirements and then working on fulfillment of those requirements to rank a site better.
For those who are new to the field of SEO, it is necessary to know some things if they want to become an SEO expert. These things include search engine updates, quality content, the use of necessary tools, and many other things. We have jotted down some of the main things you need to know to call yourself an SEO Expert.
The working of search engines
This may sound quite basic to a majority of readers. However, if you want to become an SEO expert starting from the working of search engines will help you learn a lot of necessary things you will need throughout your SEO career. The working of search engines revolves around three basic terms that are crawling, indexing, and ranking. These terms can be referred to as 3 main phases of SEO as well.
Crawling means that the content on your website is discovered and read by search engines. Indexing is all about organization and the addition of your content to the index of search engines. The final stage is ranking which comes as a consequence, and in this stage, search engines rank a website on SERPs according to their perception based on the relevance and authority of the page. As an SEO expert, you need to optimize your site for all these stages to get better results.
It is also essential to know that search engines like Google tend to update their algorithms from time to time. Google alone makes more than 250 changes a year to its algorithms. Therefore, you need to know about previous changes made to the algorithms of famous search engines like Google and Bing.
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Various elements of SEO
Another important step in becoming an SEO expert is having command of various elements of SEO that help you bring organic traffic to your website. Overlooking an element or two will make it difficult for you to rank the website on search engines as per your expectations.
- On-page SEO
- Off-page SEO
- Technical SEO
- Local SEO
On-page SEO is about optimizing the content posted on a particular page of the site according to specific keywords for higher visibility. Off-page SEO includes various methods implemented outside of your website to improve its rankings on search engines, such as getting backlinks.
Local SEO includes practices that are used to drive traffic to a website from a specific geographical area. Lastly, technical SEO is all about an optimized infrastructure of your website, such as a website roadmap for a better ranking of your website. Knowing all these disciplines of SEO will definitely help you make your website highly visible on search engines and bring organic traffic.
Optimum keyword research
Keyword research is a vital aspect of SEO that is considered the foundation of your SEO strategy. You need to know the best practices of keyword research to be an SEO expert. These practices include searching for keywords that come with traffic potential, business value, and low competition. Key metrics to find ideal keywords are search volume, keyword difficulty, and the number of clicks.
Emphasis on the unique content
While several other factors play a key role in the ranking of a website on SERPs, content on the website plays a very important role in deciding it. If your website is offering content that is easy to understand, relevant to the niche, unique and has the authority (number of backlinks) with strategic placement of keywords, then your website or page is surely going to earn the top spot on SERPs.
As an SEO expert, your emphasis should be on unique and easy-to-understand content. Before posting any type of content, make sure to check plagiarism online to be aware of any kind of duplication. This will help you ensure a better ranking of your website and avoid penalties from search engines.
Another thing that you need to know as an SEO expert is who is using the images or infographics from your website without your consent. However, there are some useful tools that you must be aware of like the image search to find these copycats. The use of a reverse image search helps you find the person or website using your images without your permission. Now that you know the source, it is time to ask for a backlink from them. Working on this strategy will help you get around 26% more backlinks for your website easily. These additional backlinks will sure help you increase the ranking of your website on SERPs.
Becoming an SEO expert is not simply knowing particular SEO terms. It requires loads of experience, expertise, and skills to use various tools. We have mentioned some of the things that an SEO expert should know to ensure top rankings of a website. We hope these details will help you make your mind on how to become a pro in SEO. Good luck with your upcoming SEO career!